Portfolio — Sports / Fitness

LAZAR Training Systems

Client:	Lazar Training Systems
URL:	http://www.lazartrainingsystems.com/

Bally Total Fitness

Client:	Bally Total Fitness is an international health and fitness club.
Task:	To encourage various target audiences to sign up for membership packages.
Head:	It's not about lifting weights. It's about lifting spirits.
Copy:	Call 1.800.695.8111 for the Ballys nearest you.
Tagline:	From No Body To Some Body.

Head:	You Sit Down To Drive. You Sit Down To Work. You Sit Down To Eat. You Sit Down To Relax. (So how come you never have any energy?)

Head:	When Was The Last Time Somebody Noticed Your Personality From Across The Room?

Head:	We totally agree. The work force could use a little downsizing.

Head:	We thoroughly support a reduction in executives.

Head:	Streamline Production. Reduce Excess. Increase Performance. (Concepts successful executives should already know.)

Zefal Advertising

Client:	Zefal Advertising

Client:	Dr Pepper
Task:	Dr Pepper put on a fun promotion during the 2001 Big 12 Championship. The contest gave one lucky winner the opportunity to kick a field goal at halftime for $1,000,000. This folder was mailed to distributors and ultimately handed out to participants.
Head:	Some people have to get past eleven angry men. You only have to get past the butterflies.
Copy:	Various promotional sheets

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WordGuy, Freelance Copywriter, is an Internet Marketing Consultant specializing in web site copywriting, Search Engine Optimization (SEO) copywriting and Search Engine Marketing (SEM) strategies. WordGuy became the foundation for TagTeam Advertising and Web Site Design, a Dallas advertising agency with extensive strategic partnerships to include F2 Communications, a Dallas graphic and web site design firm, INCITE! Public Relations and Promotions, a Dallas public relations firm and PR firm in Dallas that develops public relations, event promotion, employment recruitment and employment retention strategies for small to mid-sized growth companies; and Agency Marketing, a Dallas marketing consultant that develops marketing strategies, marketing research, media planning, media buying, audio production, video editing, and voice-overs. These Dallas Marketing Firms are subsidiaries of BMFAgency.com.