Portfolio — Radio

Levi's

Client:	Levi's is an international clothing company
Task:	To write humorous radio spots that coincide with their current back-to-school and branding campaigns
Title:	ALL OF US :30
V.O.	1: I am not an athlete. 2: I am not a gang banger. 3: I am not a Web head. 4: I am not a poser. 5: I am not an honor student. 6: I am not a failure. 7: I am not a Christian. 8: I am not a racist. 9: I am not politically correct. 10: I am not a conservative. 11: I am not an extremist. 5: But we are all.. 3: everyone... 8: all of u s...
All V.O's:	Levi's Silver Tab Jeans.
ANNCR:	15 sec. for JCPenny
TAG:	Levi's Silver Tab Jeans. When you're comfortable with who you are, be comfortable with what you wear.

Client:	Levi's is an international clothing company
Task:	To write humorous radio spots that coincide with their current back-to-school and branding campaigns
V.O.	WALLET: Hey, you up there! GUY: Huh? WALLET: Back here, it's your wallet. GUY: Wha...? WALLET: Do you ever notice anything strange about me? GUY: Only that you're talking? WALLET: No, I mean that I'm always flat. Like no money. GUY: Yeah, I did notice that. WALLET: Hey man, I know your financials, you get money from work and your parents. It's not like you're making house payments or anything. Where does it all go? GUY: I dunno. WALLET: Your jeans, man. You see that guy over there by the lockers with all those babes hanging off him? GUY: Yeah. WALLET: Wearing the same Levi's Wide Leg SilverTab Jeans that you are, only he got his at JCPenny? GUY: What's he got that I don't? WALLET: Money, honey. He doesn't spend it at high-priced jean stores. He uses it for things a little more "worth while". Plus, JCPenny gives him the largest selection of Levi's jeans, shorts and shirts anywhere. And as you can see, he knows the value of "choices". GUY: Money. So that's where it's at. WALLET: That, and a little personality. GUY: Thanks, man. Any other advice? WALLET: Yeah, uh, work on your personality.
ANNCR:	JCPenny 15 sec.
TAG:	Levi's Silver Tab Jeans. When you're comfortable with who you are, be comfortable with what you wear.

Client:	Levi's is an international clothing company
Task:	To write humorous radio spots that coincide with their current back-to-school and branding campaigns
Title:	LOCKERS :45
SFX:	Sound of lockers slamming and Voices of guys off in background
VO.	1: Pssst. Hey you, in the locker next to me. You're a pair of those Wide Leg Levi's Silver Tab jeans just like me, aren't you? 2: Fresh off the shelf, brother! 1: Yeah, me too. But you're th fifth pair of Silver Tab Jeans he's worn this week. What gives? 2: I assume that you didn't come from JC Penny? 1: JC Penny? I wouldn't step leg into a JC Penny. I come from a high- priced specialty store. 2: My point exactly. Are we not the same high fashion, top quality Levi's Silver Tab Jeans cut from the same cloth? 1: Well, yeah. 2: The only difference being price? 1: Un huh. 2: Which means that by shopping at JC Penny, not only did my owner have money left over to more Levi's Silver Tab Jeans, but he also had a larger selection to choose from. 1: So what does he do when some one asks where he got you. 2: He lies.
ANNCR:	JCPenny 15 sec.
TAG:	Levi's Silver Tab Jeans. When you're comfortable with who you are, be comfortable with what you wear.
Copy:	WordGuy.

Ariat Boots

Client:	Ariat Boots is a well-known maker of equestrian riding boots
Task:	Branding campaign to increase market share
Title:	Cowboy attitude :40/20
VO.	MAN: (VOice of early 30s guy.) Welcome to Boot Shack. Lookin' for some new boots? CST: Yeah. It's time. MAN: Anything in particular? CST: I dunno. Let's try those... in the red box. MAN: Uhh, OK. CST: Uh, no man, These aren't me. MAN: Yeah, that's kinda what I figured. Here, try these. CST: Ariat? MAN: Yea, The Ariat Pro Series. Great boots. I think they might be a little more what you had in mind. MAN: (Abruptly) Hey dude, you OK? CST: (EUPHORIC/ORGASMIC LIKE) UH, YEAH. (pause) (still dazed), gimme' the other one. ANCR: The Hexcel Proseries from Ariat.(add tagline) ANCR: 20 sec.

Client:	Ariat Boots is a well-known maker of equestrian riding boots
Task:	To increase market share
Title:	Riot :50/10
VO.	SFX: A herd of cattle "Moo-hooing." A few light COW bells clanging in the background. CALF: (somewhat frightened) Daddy? Why is that group of COWs crying? COW: (somber) They're going on a little trip, son. They're going to the Justin boot factory. CALF: (scared) Is that where we're going? Are we going to end up a pair of old boots, too? COW1: (reassuringly) Shhhhhh. No, son. I would never let that happen to you. I love you too much. (now excitedly) We're going to the ARIAT boot factory where you're going to be made into the finest, most comfortable pair of boots on the market. COW2: (from a distance) ARIAT boot factory!? HEY! Those COWs over there are going to be ARIAT BOOTS! SFX: The news spreads through the crowd and the "moos" start getting louder. The "Ariat" name can be heard being mumbled as the info is passed on. Various sounds of commotion as the "other" herd begins to push their way into the Ariat line. SFX: The moos get louder, more sounds of cattle pushing and shoving. COW3: MOOOOVE OOOVER!! COW4: STOP PUSHING, YOU'LL GET YOUR TURN! COW5: HEY! LET GO MY UDDER!! COW6: GET OUTTA MY WAY! SFX: Sound of a COW getting hit over the head with a COW bell. COW3: OWWWW!!!!!! COW2: YEEEHHHHAWW! HIT ME ON THE HEAD AND TAN MY HIDE! I'M GONNA BE A PAIR OF THEM ARIAT BOOTS! SFX: Mooing and commotion grows. Sounds of hooves and VOices in a mad rush for the slaughter house. COW3: AHHHH! STAMPEDE!! CALF: DADDY!!!!! ANCR: 10 sec. VO: ARIAT BOOTS. Get'em now and aVOid the rush.

97.1 KEGL

Client:	97.1 KEGL, Dallas' best rock station.
Task:	Develop a series of ads directed at young men and women announcing their Harley-Davidson giveaway.
Head:	It all starts with a little Four Play.
Copy:	That's right. When you hear a "Four Play" of one musical artist, be the ninth caller during the fourth song to the KEGL Request Line (metro 787-1971) and win a key that could start the $21,500 Harley-Davidson Fat Boy. But in order to win, you've got to listen to KEGL everyday between 10am and12midnight now through Friday, March 29. You must be 18 years or older to enter. No purchase necessary. The KEGL Master Rules apply. For a copy of KEGL Master Rules, send a SASE to: KEGL/Fatboy P.O. Box 540397, Dallas, Tx. 75354.
Concept, Copy:	WordGuy.
Art Direction:	Felix Sockwell
Fat Boy Logo:	Felix Sockwell

PageNet

Client:	PageNet is a wireless communications company.
Project:	TEXT MESSAGING
Title:	THERAPY :60
VO:	DOC: Bob, as your doctor I have to inform you.... MAN: What is it Doc? Give it to me straight. DOC: ...You have IDS, or Information Deficiency Syndrome. MAN: Is it serious? SFX: Beep, Beep, Beep. MAN: Hold on doc... MAN: 927.2421. Eeeek! It's the office. What do they want...? DOC: Relax, Bob. That's your IDS flaring up again. It's caused by numeric pagers. You need a word messaging pager from PageNet. SFX: Beep, Beep, Beep MAN: 361-9318! It's my girlfriend. She's probably leaving me! DOC: Bob, If you had a word messaging pager from PageNet, you'd receive the whole message, not just the number...plus you'd get informational updates on all the latest news, weather, sports and entertainment. SFX: Beep, Beep, Beep MAN: 860-9759. I don't know that number! Who could it be doc! What do they want? (Flailing about hysterically) I neeeed to knoooow!!! ANNCR: More than 10 million people rely on PageNet to stay informed. Get a word messaging pager from PageNet, and, uh, be in the know. DOC: Nurse! Help me get this man to a phone!

Project:	GENERAL PAGING RADIO
Title:	FLIGHT 1369: 50/10
VO:	GUY1: I'm here today with public servant Howie Duen. Howie, tell us about what you do. GUY2: (really believes he's doing something important) I'm with Food Fight, a watchdog organization that flies around all day tasting airline food. In the fight for passenger rights, I can taste as many as 15 meals a day. It's a tough job, but somebody has to do it. GUY1: (Sarcastic tone) Sounds pretty demanding. How do you do it? GUY2: We're armed with SurePage from PageNet. Headquarters calls and letting me know which flight is serving questionable food and I rush to the gate and get on the plane. GUY1: But if you're always flying, how does your pager keep up. GUY2: SurePage saves my messages when I'm out of coverage and automatically delivers them to me when I get back into a full-service area. I get my messages and know exactly where I'm supposed to be the second I get off the plane. It even resends messages that get garbled in the rush to keep up with me. GUY1: I didn't know you guys were so well-equipped. GUY2: We're guerrillas for the little guy. We have to be prepared. GUY1: Beep beep beep. GUY2: Headquarters? GUY1: Gotta go. Flight 1369 is serving spiced potted meat, lima beans and gelatin cubes. GUY2: You go Food Fighter. ANNCR: Over 14 million messages a day. Get a reliable paging service. Get PageNet, and, uh, be in the know.

Project:	SUREPAGE PAGING RADIO
Title:	PRESENTATION: 50/10
VO:	GUY1: Hey, glad you could make it. Ready for the presentation? GUY2: Everything's ready. GUY1: How was the flight? GUY2: Long. GUY1: At least you had time to make the changes. GUY2: What changes? GUY1: The changes to the presentation. Didn't you get my pages? GUY2: No. GUY1: You're going to walk into that boardroom with all the wrong numbers? BOSS: Hey Joe, Good to see ya. You know how important this presentation is to the company. I know you won't let us down. ANNCR: What good is your pager without a reliable paging service? Whether you're outside you're service area, boarding a plane or simply changing your battery, SurePage saves your messages then automatically resends them when you get back into a full-service area. It even resends garbled messages. That's why over 10 million people nationwide rely on SurePage from PageNet. BOSS: Alright Joe. Impress us. Let's have those numbers. GUY2: Uhhhhh...... GUY1: Oh no. Don't look at me! ANNCR: Get a reliable paging service. Get PageNet, and, uh, be in the know.

WordGuy, Freelance Copywriter, is an Internet Marketing Consultant specializing in web site copywriting, Search Engine Optimization (SEO) copywriting and Search Engine Marketing (SEM) strategies. WordGuy became the foundation for TagTeam Advertising and Web Site Design, a Dallas advertising agency with extensive strategic partnerships to include F2 Communications, a Dallas graphic and web site design firm, INCITE! Public Relations and Promotions, a Dallas public relations firm and PR firm in Dallas that develops public relations, event promotion, employment recruitment and employment retention strategies for small to mid-sized growth companies; and Agency Marketing, a Dallas marketing consultant that develops marketing strategies, marketing research, media planning, media buying, audio production, video editing, and voice-overs. These Dallas Marketing Firms are subsidiaries of BMFAgency.com.