Portfolio — Hotel / Travel

The Bahamas Ministry of Tourism

Client: The Bahamas Ministry of Tourism
Address: www.bahamas.com
Task: To research the islands of the Bahamas and create original website content for informational and tourism purposes.
Size: Several hundred pages.
Live: 1998
Copy: WordGuy.
Design: Sixty Foot Spider/Bozell - Irving
 

Inverness Hotel

Client: Inverness Hotel is a luxury conference resort and golf club
Address: www.invernesshotel.com
Task: To research the services and amenities of this conference resort and golf club and create original website content and edit existing content.
Size: Around 75 pages.
Live: 2000
Copy: WordGuy.
Design: Hill-Tashiro Advertising/Design - Vail
 

Hampton Inn

Client: Hampton Inn
Address: www.hamptoninn.com
Task: Hampton Inn is concerned with the preservation of our nation’s historical landmarks. As part of this growing effort, Hampton Inn is helping local organizations revive the destinations along the famed Route 66. This campaign is an effort to gain the support of their customer base and target market that research shows, are also concerned with preserving these beloved but fading, pieces of Americana.
Live: 2002
Copy: WordGuy.
Design: Tribal DDB
 

Greyhound Travel

Client: Greyhound Travel
Address: www.greyhound.com
Task: After a few in-house attempts, Greyhound asked me to revise a few pages on their website to make them more reader friendly. This was not a particularly difficult task, but one that made a significant difference.
Live: 2002
Copy: WordGuy.
Design: Tribal DDB
 

Wyndham Resorts

Client: Wyndham Resorts
Task: This was my first ever produced piece and remains one of my favorites, particularly because it really demonstrates how I like to think visually first, and the power of a well-executed concept. It ran in regional newspapers and generated more response than expected.
Head: Announcing a very unusual golf and breakfast package.
Copy: Promotional
 

Desert Greens Retirement Community

Client: Desert Greens Retirement Community
URL: http://www.desertgreens.com
Task: To research Desert Greens Retirement Community and create original website content for informational and recruiting purposes.
Size: 25 pages
Live: 2004
Copy: WordGuy. Freelance Copywriter
Design: Agency Creative
 

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WordGuy, Freelance Copywriter, is an Internet Marketing Consultant specializing in web site copywriting, Search Engine Optimization (SEO) copywriting and Search Engine Marketing (SEM) strategies. WordGuy became the foundation for TagTeam Advertising and Web Site Design, a Dallas advertising agency with extensive strategic partnerships to include F2 Communications, a Dallas graphic and web site design firm, INCITE! Public Relations and Promotions, a Dallas public relations firm and PR firm in Dallas that develops public relations, event promotion, employment recruitment and employment retention strategies for small to mid-sized growth companies; and Agency Marketing, a Dallas marketing consultant that develops marketing strategies, marketing research, media planning, media buying, audio production, video editing, and voice-overs. These Dallas Marketing Firms are subsidiaries of BMFAgency.com.