Portfolio — Food / Beverage

Sierra Mist/Survivor

Client:	Sierra Mist/Survivor
Address:	www.sierramist.com (Click on Cast-off Exclusive.)
Task:	Sierra Mist is the main sponsor of the TV hit show Survivor. This particular promotion sends the Cast-offs around the nation to various public events where you can meet your favorite personalities face-to-face. My task was to write the bios for the cast-offs with direct access.
Size:	5 pages
Live:	2002
Copy:	WordGuy.
Design:	Tribal DDB

Hershey’s Milk (Xpose the Code)

Client:	Hershey’s Milk (Xpose the Code)
Address:	www.hersheysmilk.com (Click on Cast-off Exclusive.)
Task:	Hershey’s Milk is a big sponsor of the X-Games. This banner campaign was to promote Hershey’s Xpose the Code game. The winner got the opportunity to ride the slopes and “get schooled” for a day by Olympic snow-boarder BOB SMITH, the guy who had his liver taken out three months prior to the 2002 Winter Games and still earned a bronze. www.hersheysmilk.com (click on Xpose the Code)
Size:	1 page and banner campaign
Live:	2002
Copy:	WordGuy.
Design:	Tribal DDB

Shiner Beer

Client:	Shiner Beer is a nationally distributed beer.
Address:	www.shiner.com
Task:	To research the various products of Shiner beer and create original website content for information, entertainment, and sales.
Size:	Around 75 pages.
Live:	1997
Copy:	WordGuy.
Design:	Sibley-Peteet Design

Dr Pepper

Client:	Dr Pepper
Task:	Dr Pepper put on a fun promotion during the 2001 Big 12 Championship. The contest gave one lucky winner the opportunity to kick a field goal at halftime for $1,000,000. This folder was mailed to distributors and ultimately handed out to participants.
Head:	Some people have to get past eleven angry men. You only have to get past the butterflies.
Copy:	Various promotional sheets

Integracolor

Client:	Integracolor
Task:	Developed creative materials for the third largest printing company in America for their pitch to Coca-Cola. The effort helped the company win several regional and national print jobs.
Head:	SEE VIS
Copy:	Promotional

Breckenridge Brewery

Client:	Breckenridge Brewery
Task:	Create a simple, low-budget campaign to encourage patronage.
Head:	Think Of Us As The Farmer's Market Of Fresh Beer.
Copy:	Local contact information.
Concept, Copy, Art Direction:	WordGuy.

El Chico

Client:	El Chico is a national Mexican food chain.
Task:	To write humorous radio spots announcing their new menu additions.
Title:	MEXICAN VARIETY :60
SFX:	Opens with sounds of restaurant. Man/woman talking with heavy Mexican accents
VO:	MAN: Juanita, We need to talk. WOMAN: What is it Jose? MAN: We've been together a long time. And, well... WOMAN: (worried) Well what, Jose? MAN: A mans' got to have choices; A mans' got to have a little variety. WOMAN: (dejected) What do you mean variety? You want someone else? MAN: It's nothing personal, Juanita. It's not you. It's me. I'm beginning to hunger for something a little different, that's all. WOMAN: (tearing up) Who is it, Jose? Who do you hunger for? MAN: (meekly) I want..., (with confidence) El Chico. WOMAN: Eeeeek! (regaining her composure) Jose! You want another man? MAN: No, woman! I want one of those new Presidente Enchilada's from El Chico's Mexican restaurant. They have California Wrap Carnitas stuffed with roast pork, pico de gallo, and cascabel; Chicken and Mushroom enchiladas, Fajita meat enchiladas, Enchiladas Verde, Stacked Enchiladas, and the one I really crave, the new shrimp enchilada smothered in their spicy tomatillo green chile sauce. ANNCR: Looking for a little variety. Then come on down to El Chico and savor one of our six new Presidente Enchiladas, wrapped in our own hand-dipped tortillas and stuffed with only the highest quality meats and produce for fifty years. MAN: (chewing food) Mmmm, this new Shrimp Enchilada is so good, Thanks for bringing me to El Chico, Honey. WOMAN: (sternly) You just keep those "variety" thoughts to food or else you'll be thinking shrimp. MAN: Gulp.
TAG:	No One Knows Tex-Mex Like El Chico.

Title:	VARIETY II :60
SFX:	Background noise of restaurant.
VO:	Waiter: May I take your order? Customer: Yes. How are the enchiladas here? Waiter: Excellent sir. You can choose from beef enchiladas, chicken enchiladas, cheese enchiladas or the Chef's special recipes: the chicken pollo blend, beef with carne, and the ever tasty cheese con queso enchilada. ANNCR: Looking for something a little different? Then try the new Presidente Enchilada menu from El Chico's Mexican restaurant. We're stuffing our hand-made tortillas with a variety of delicious fillings like shrimp, fajita, chicken and mushroom, juicy roast pork, and fresh vegetables; then smothering each in a spicy tomatillo green chile sauce and serve it piping hot to you. Waiter: And then of course there's the enchilada wrapped in ground corn... ANNCR: So if you're looking for a little variety, come in to El Chico's and try the new Presidente Enchilada menu. Because no one knows fresh Tex-Mex like El Chico.

Title:	VARIETY VILLAGE :60
SFX:	Background noise of restaurant
VO:	Waiter: Welcome to Variety Village where we specialize in every kind of food imaginable. What part of the world will it be today? Customer: I'm really craving Mexican food. What do you recommend? Waiter: That would be our very own special enchilada dinner plate. Customer: Sounds good. What comes with that? Waiter: Our special enchilada. Customer: One enchilada? Waiter: (sheepishly) Yes sir, the whole enchilada. Customer: That's it? What makes it so special? Waiter: (proudly) Our meat blend. Customer: Blend? Waiter: Yes sir. A mix of the very finest cuts of scrap left over from our processed beef, chicken, pork, etc... Customer: Etc.? Waiter: At Variety Village, we use the same ground meat for the American hamburgers as we do for the Italian meatballs, the Chinese egg rolls, and the Mexican enchiladas. It's a wonderful marketing ploy. ANNCR: Tired of restaurants that "specialize" in everything? Then come to El Chico's Mexican Restaurant where the only thing we specialize in is great Mexican food. For over fifty years we've hand rolled our tortillas fresh everyday, and we use only the highest quality meats, produce, herbs and spices so that you can enjoy the very best Mexican food possible. Customer: (whispering) What exactly is.. Etc.? (pause) Waiter: (whispering) Emu. It's really good.
TAG:	No One Knows Tex-Mex Like El Chico.

WordGuy, Freelance Copywriter, is an Internet Marketing Consultant specializing in web site copywriting, Search Engine Optimization (SEO) copywriting and Search Engine Marketing (SEM) strategies. WordGuy became the foundation for TagTeam Advertising and Web Site Design, a Dallas advertising agency with extensive strategic partnerships to include F2 Communications, a Dallas graphic and web site design firm, INCITE! Public Relations and Promotions, a Dallas public relations firm and PR firm in Dallas that develops public relations, event promotion, employment recruitment and employment retention strategies for small to mid-sized growth companies; and Agency Marketing, a Dallas marketing consultant that develops marketing strategies, marketing research, media planning, media buying, audio production, video editing, and voice-overs. These Dallas Marketing Firms are subsidiaries of BMFAgency.com.