The Advertising Creative Brief

... and why it is so important to the success of your project

The Advertising Creative Brief points the way, keeps me on track, and enables me to defend the creative product. The more details I know about your company, product, and target audience, the more effective my efforts will be. If you have questions or need help filling this out, please call me @ 214.679.9673.

  1. What are your overall marketing objects?
  2. What is the advertising or marketing project?
  3. What is the Marketing Budget?
  4. What is the deadline?
  5. Who is the target audience? / What is the desired tone?
  6. What is the problem that the advertising must solve?
  7. What is the current consumer perception?
  8. What is the desired consumer perception?
  9. What is the promise?
  10. What is the "Call to action?" / What do we want the consumer to do?
  11. What are the key points? / What reasons support your position?
  12. Which media are involved? (Radio, TV, print, Web, etc.)
  13. What are the restrictions? / What are the legal and logo requirements?
  14. Do you have any research materials I can review?
WordGuy, Freelance Copywriter, is an Internet Marketing Consultant specializing in web site copywriting, Search Engine Optimization (SEO) copywriting and Search Engine Marketing (SEM) strategies. WordGuy became the foundation for TagTeam Advertising and Web Site Design, a Dallas advertising agency with extensive strategic partnerships to include F2 Communications, a Dallas graphic and web site design firm, INCITE! Public Relations and Promotions, a Dallas public relations firm and PR firm in Dallas that develops public relations, event promotion, employment recruitment and employment retention strategies for small to mid-sized growth companies; and Agency Marketing, a Dallas marketing consultant that develops marketing strategies, marketing research, media planning, media buying, audio production, video editing, and voice-overs. These Dallas Marketing Firms are subsidiaries of BMFAgency.com.