MY ADVERTISING EXPERTISE

... and the endless ways I can help your advertising agency, design firm or small business

Freelance Copywriter and Marketing Consultant
New ideas are worth listening to - and I have a lot of them. As an experienced marketing consultant, I've helped countless advertising agencies and companies develop new ways to approach their businesses and strengthen their brands. By analyzing current efforts and asking pointed questions, I increase my clients' brand equity to attract more customers. If you answer NO to any of the following, you might want to think about hiring a marketing consultant.

Advertising and Branding (print, radio, TV, online, promotional products)
I cut my teeth building traditional advertising campaigns for everything from mom-and-pop shops to globally recognized Fortune 100 corporations. I write copy designed to grab your customers’ attention and entice them to respond. To ensure I work efficiently and on-target, every project I undertake begins with a solid strategy developed through research, analysis and a customized Advertising Creative Brief. The Advertising Creative Brief assures that I remain as effective as I am creative.

Corporate communications (brochure copywriter, annual report writer, technical writer, web site development, etc.)
Many times, a piece of corporate communication is the first contact a potential client or investor has with your company. Does it reflect the true professionalism of your company? If not, call or email me now and I’ll develop marketing materials that look as impressive as they are persuasive.

Direct email
Converting customers is not easy. Interrupting them with a direct email solicitation makes it even more difficult. Even if the customer has opted-in, if the copy is not enticing they’ll trash it and ask to be removed. Direct email requires that you communicate the most important message in a way that is succinct and enticing to the reader. The work that goes into a direct email piece includes:

These factors must be addressed in order to maximize your online marketing effort. If your company is thinking about this inexpensive yet effective alternative, contact me now for a quick estimate.

Search Engine Marketing
The most important person on your website development team is a copywriter who understands the intricacies of Search Engine Marketing and writing for the Web.

Companies serious about conducting business online must hire a professional SEO copywriter who understands Search Engine Marketing strategies and can help them fully optimize their web site to be persuasive to both consumers and search engine spiders.

I construct keyword and key phrase-rich copy designed to improve your rankings and get your website in front of pre-qualified customers - those actively looking for a specific product or service through a search engine or directory.

A successful campaign is very involved and takes time and money to develop, but the return on investment is greater than that of traditional advertising efforts and lasts much longer. As a part of my Search Engine Marketing services, I develop and implement each of the following:

I combine strategic thinking, coercive writing and a deep understanding of the search engine process to improve your search engine rankings. The sooner you get started, the better chance you have of ranking above your competition. If you have further questions about the incredible benefits of Search Engine Optimization and Marketing, please contact me now.

Journalism (articles and interviews)
Although most of my work has been either for fun or for the advertising and design industry, I do accept article and interview projects, especially for travel publications dedicated to exotic island destinations that require me to work on site for extended periods of time.

Do you have an upcoming project in mind? Send me an email or give me a call. Still need more information? Check out my freelance copywriter's portfolio.

WordGuy, Freelance Copywriter, is an Internet Marketing Consultant specializing in web site copywriting, Search Engine Optimization (SEO) copywriting and Search Engine Marketing (SEM) strategies. WordGuy became the foundation for TagTeam Advertising and Web Site Design, a Dallas advertising agency with extensive strategic partnerships to include F2 Communications, a Dallas graphic and web site design firm, INCITE! Public Relations and Promotions, a Dallas public relations firm and PR firm in Dallas that develops public relations, event promotion, employment recruitment and employment retention strategies for small to mid-sized growth companies; and Agency Marketing, a Dallas marketing consultant that develops marketing strategies, marketing research, media planning, media buying, audio production, video editing, and voice-overs. These Dallas Marketing Firms are subsidiaries of BMFAgency.com.